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The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Bill Gates

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Comparisons to product design are compelling but also frustrating for architects & landscape architects. Our ‘product’ is always custom, never mass-produced; our budgets are small and shrinking; our projects are large, long-lived, and difficult to prototype. But prototyping lies at the heart of iterative design research: it allows designers to test their work not just against an abstracted model but with increasingly realized versions of the thing itself.

My design ideas for the park involved emphasizing, tweaking, twisting, and extending the existing structure, as well as expanding the park’s tradition of user modification, which allows for adaptation to changing needs.

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When I create a concept and design of a website, the most important thing to me is that each user experience is an emotional one. So I always regard user experience as an extremely important part of what I do.

The expression of the design changes considerably depending on the content of the site. Like EC sites which are about making direct sales, my main focus is on the usability of the site, making as plain and simple to use as possible. With web magazines, for example, which host a lot of articles, it is so important to have a UI which facilitates the reading process as much as possible.